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Yi Lin speaking at a Product Marketing Summit

Product Marketing Coaching

Are you new to product marketing, struggling to land your dream job in this fast-growing and competitive field, or not getting the guidance you need to thrive as a product marketing leader? 

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If so, worry no more and I am here to offer you exactly the help you need. As a 3x product marketing leader, I will help you achieve the result you want and teach you real-world product marketing in the process.

By working with me, you will go:

From

To

By working with me, you will go from:

Coaching Program Paths

1
Land Your Dream Product Marketing Role Program

Master every step of the job search process and land your dream product marketing role, even if you don't have prior experience.

Land
2
Grow in Your Product Marketing Role Program

Start your new product marketing role with a bang by acing your first first 90 days - the most critical period in your new career.

Grow
3
Thrive in Your Dream Product Marketing Role Program

Thrive in your product marketing role, become the leader you want to be, and build the career you want with confidence and clarity.

Thrive
Animated Text: "Let's Work Together"

Ready to get started?

Need a little less? Learn about my Job Search Course

Grow Program

This is a program specifically designed to help you succeed in your product marketing role in the first 90 days. We will work together during this critical time period so you can deliver value quickly and minimize stress.

 

This program is valid for 4 months.

Thrive Program

This program is specifically designed to help you thrive in your product marketing role beyond 90 days, whether you are a first time PMM, or experienced PMM looking to grow in your career. We will work together to help achieve whatever career goals you have.

 

This program is valid for 4 months.

This is perfect if you are...

  • A high-achieving, mid-career product marketer looking to land a new role aligned with your values and interests in this competitive job market.

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  • A high-achieving, mid-career professional in an adjacent field looking to break into product marketing.

This is perfect if you are...

  • In any stage of your product marketing career looking to get unstuck and lead a more fulfilling path.

This is perfect if you are...

  • New to product marketing and looking to start your new role right with bespoke support to fit your needs.
     

  • A new team lead or solo PMM looking to build out a team and the function for the first time.

Struggling to land interviews even after submitting tons of applications

Landing interviews immediately while gaining clarity in your superpowers

Getting constant rejections, and always losing out to a more experienced candidate

Landing offers with your dream companies AND getting increases in your salaries and title

Not feeling like you are doing real product marketing or getting the support you need

Mastering product marketing fundamentals and feeling confident in your role

Feeling stuck in your career growth and not sure how to grow to the next level

Taking control of your career by getting the promotion and income you deserve, while living the lifestyle you want

Land Program

This bespoke program is designed to help you master every step of the job search process and land your dream product marketing role. You will land the job you love AND learn product marketing.

 

This program is valid for 6 months, with flexible timelines to meet your schedule.

In this program, I will help you: 

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  • Determine your targeting strategy

  • Identify your transferable skills and craft your career story

  • Develop a killer resume, cover letter, and LinkedIn profile

  • Land interviews with your target companies

  • Ace behavioral and technical interviews

  • Ace product marketing assignments

  • Negotiate offers

What this program includes: 

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  • 6x 60-min 1-1 coaching sessions (incl. mock interviews and assignment reviews)

  • Full resume, cover letter, and LinkedIn revamp

  • Unlimited email and Slack support with 1 business day turnaround time

  • Access to live group coaching calls and workshops (average 4 times per month)

  • Access to a supportive client community

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While the coaching topics are fully customizable, here are sample topics I can help you with: 

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  • Build your onboarding strategy

  • Master product marketing fundamentals

  • Overcome imposter syndrome and new job stress

  • Deliver quick wins and guidance on strategy

  • Master networking and relationship building 

  • Build your success plan beyond 90 days

What this includes: 

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  • 5x 60-min 1-1 coaching sessions 

  • Customized templates and guides

  • Customized homework

  • Full email and Slack support with 1 business day response time

  • Access to the private student community

  • Access to monthly live group workshops (average 2 per month)

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While the coaching topics are fully customizable, here are sample topics I can help you with: 

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  • Create your promotion plan or career roadmap

  • Build a strong product launch strategy 

  • Develop and refine your leadership style 

  • Create, lead, and grow a team of PMMs

  • Overcome imposter syndrome 

  • Manage difficult personalities 

  • Thrive as a mom and/or minority in leadership

What this includes:​

​

  • 5x 60-min 1-1 coaching sessions 

  • Customized templates and guides

  • Customized homework

  • Full email and Slack support with 1 business day response time

  • Access to the private student community

  • Access to monthly live group workshops (average 2 per month)

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