Product Marketing Job Search Course
Land your dream product marketing role with confidence.
The exact system you need to land interviews and offers in today's competitive job market.
4 modules, 20+ video lessons, templates, guides, workbooks, and LIVE group interview and PMM skills coaching sessions for a limited time only.
Join 100+ professionals who have land interviews and offers at big tech and startups
Every week, job seekers come to me with the following challenges:
😕 I come from a non-traditional background, and I am not sure how to even begin making a pivot right now.
😕 I just got laid off and keep getting rejected even though I have experience.
😕 I applied to dozens of roles but did not hear back from a single company.
These challenges not only sap your confidence but could also cause you to miss out on great opportunities simply because you are not equipped with the best methods.
The good news is that there is a solution. After coaching over 150+ professionals facing these exact issues, I have created a PROVEN system that will land you interviews at your dream companies even in this climate.
In an effort to help more people, I have turned everything I know from coaching my 1-1 clients into this complete course program, which you can take at any time, at a fraction of the cost.
What you will learn in the course
Hi there! If you are reading this page, chances are you are looking to land your dream product marketing role. However, if you are struggling, you are not alone.
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Understand the exact skills you need to highlight to land your dream role in product marketing
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Learn when portfolio projects are valuable and how you can build one (especially valuable during a downturn)
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Identify the top opportunities you should target that align with your strengths and values and will allow you to stand out from the competition
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Create the perfect job search tracking system that will save you time and yield results
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Develop the ultimate resume and cover letter that will convert into interviews, based on your unique skillsets and experiences
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Transform your LinkedIn profile to stand out to recruiters and hiring managers
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Learn the proven method to do network taps and get referrals to any role with authenticity
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Learn the best interview frameworks and techniques to ace interviews and secure offers (through live group coaching)
What's inside the course
🧠 Four modules of valuable insider knowledge delivered through 20+ bite-sized and action-packed video lessons. All video lessons can be taken at any time with saved progress and repeated viewing.
🎁 Custom and ready-to-use templates and guides including:
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THREE unique resume templates personalized to your level (APMM, PMM, Sr PMM)
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An easy-to-use and effective cover letter template that can be created in minutes and customized for each job
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My LinkedIn Best Practice Guide to help you transform your LinkedIn profile and stand out from the competition
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My custom job search workbook and tracker with four unique worksheets
🎈LIVE monthly interview prep coaching sessions where you can learn the best interview techniques, get direct feedback from me, and practice mock interviews with like-minded peers.
🎈Additional LIVE group coaching and guest speaker workshops to help you continue to grow your skills in product marketing and improve your interview and assignment responses.
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I enrolled in Yi Lin's Course to help me navigate my job search. The detailed and practical advice, tactics, and information she provided in the course were instrumental in helping me land PMM interviews and ultimately land my PMM role. Not only did her course help me land the job, but it also lifted so much stress off my shoulders and prevented burnout during the job search process, which was a huge benefit. I fully recommend Yi Lin's course - you won't regret it!
Section One:
Claim Your Confidence
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Understand the three types of skills you need to get hired as a product marketer
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Learn exactly how to uncover your strengths and reframe them for maximum impact
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Know the four types of portfolio projects you can create to stand out from the crowd and showcase your superpowers
Section Two:
Target the Right Opportunities
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Learn a unique approach to targeting to stop “spray and pray” forever…
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Uncover what titles, company type, and stage of growth fits you the best to land interviews and offers
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Learn the 3-tier approach to choose and rank jobs for maximum effectiveness and how to find the best opportunities
Section Three:
Craft Your Personal Story
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Build your personal value prop (elevator pitch) that instantly grabs the attention of hiring managers and recruiters
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Develop a killer resume specific to your level that will 3-5x your conversion to interviews and get noticed
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Understand when to and how you can write a cover letter in minutes
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Get the exact playbook on how to update your LinkedIn
Section Four:
Apply the Right Way
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Learn the three types of referral techniques that are proven to land you interviews (and why online applications don’t work)
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Write the most effective cold outreach to the right person and secure interviews (especially necessary in today’s market)
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Learn how to network on LinkedIn to uncover hidden opportunities
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Use an effective job logistics tracker to manage the job search process to set you up for landing offers
Additional resources for
Lifelong Support
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Ready-to-use templates and guides to save you time: 3 resume templates, cover letter template, job tracker with 4 customizable worksheets, LinkedIn guide, referrals guide
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Live workshop recordings so you can watch dozens of interview coaching sessions and master product marketing skills-building workshops on-demand, any time
FAQs
Who is this course for?
This course is for mid-career professionals interested in and committed to landing their dream job in product marketing and is applicable for both experienced product marketers and career switchers.
Why should I listen to you? Who are you?
My name is Yi Lin Pei, and I am the founder of techgrowthcoach.com, where I have helped over 150+ professionals land their dream roles in product marketing and tech. I began my coaching journey at the beginning of COVID when I saw many people were getting laid off. I started helping people and realized not only did I help them get jobs, but I also loved doing it. As a result, the lessons from the courses are applicable in any economic climate.
On a personal note, I made the pivot to product marketing from a non-traditional background as a civil engineer. Since making the pivot, I have worked at four different tech companies from Series A startups to Fortune 500 companies in Silicon Valley and NYC. My experiences taught me a lot about the different types of product marketing roles out there and the unique ways to land jobs there.
You absolutely do not have to listen to me, but coaching and mentoring others to successfully transition into product marketing has been one of my greatest career experiences.
Are there any prerequisites for this course?
There are no prerequisites for this course and anyone can take it! I truly believe most product marketing skills are 100% transferable which is why the course spends a significant amount of time dedicated to showing you how to reframing your experiences. However since this course is focused on the job search process, you will get the best results if you have a foundational understanding of product marketing and have at least 3 years of professional experience.
Is this course worth $799, or even $399? How is this different from other courses?
This course is developed from the knowledge I refined helping 150+ people succeed. As a result, when you look at the areas of focus, it's tailored to all the steps you need to do to land interviews with the right companies - which is the number 1 struggle of job seekers. This course is also way more than a DIY course - you will get live guidance from me in group coaching and an active student community. Additionally, you will get all the templates you can use to create a resume, cover letter, and LinkedIn profile updates as well as various guides to help you with your job search.
At the core, this course breaks down everything with as much detail as possible so you can apply the learnings immediately. For instance, I go through resumes line-by-line to help you craft the perfect one. Imagine you have landed a new job that you love that is paying you 20K, 40K, or 60K more than what you make. How much investment would it be worth to you to make that happen?
That said, If you are unsatisfied with the course in any way, contact me within 30 days, show your work completed and I will offer you a full refund. You can read the full terms here.
I see you also provide 1-1 coaching. How is this different?
I will be honest, I have been on the fence about offering self-paced courses, as I primarily help people through 1-1 coaching. The reason is that self-paced courses are good at providing advice that applies to most people but cannot cover EVERY use case or your unique situation.
If you need more in-depth assistance, I encourage you to reach out to me for 1-1 assistance especially when it comes to mock interviews and assignment reviews - the most grueling part of the interview process. My goal in providing this course is to deliver you value at a more affordable price and in the quickest way possible.
How much time should I dedicate to taking this course?
This course has been thoughtfully designed to be self-paced so that it fits your schedule. You could finish it in a single day or take as many weeks as you'd like. I recommend that you take about 1-2 sections per week so that you have time to absorb the learnings.
In other words, I designed this course to be completed in 2 weeks to 1 month, but feel free to take it at your own pace! I want to empower you to succeed on your own terms.
How does the live group coaching work, and how many group coaching sessions can I attend?
When you sign up for the course, you will automatically see a welcome page with information to sign up for group coaching. You can attend as many group coaching calls as you like, as well as get access to recordings of all previous group coaching calls. There is at least 1 interview group coaching call per month, along with several other coaching calls on PMM skills building and/or direct AMA sessions with me. Many people have mentioned the live group coaching calls significantly exceeded their expectations and have been instrumental in helping them master the interview process and never feel alone.