Going from a team of product marketers to be the first dedicated PMM for a tech startup was a big transition for me. I knew I needed help from someone who had done something similar to navigate my role successfully. Yi Lin brought in amazing qualities as a coach—perspective, wisdom, and empathy (to name a few)—that propelled me to a new phase of my career and job where I felt empowered to tackle opportunities and challenges. I would strongly recommend her to other product marketers who want to learn how to grow in their PMM careers, harnessing the value of their experience in a new environment.
Product Marketing Lead
I had the pleasure to work with Yi Lin as one of her career coaching clients. Yi Lin was so helpful throughout the process - her communication was great, she was very empathetic to my specific career journey and she gave really great insights throughout the entire process. Working with Yi Lin, I was able to find a job within 3 months. Also, job searching is never easy, and I felt that her guidance helped to make the process a little less daunting. I have recommended her to friends and would certainly work with her again in the future.
Social Media Manager
"I decided to work with Yi Lin after following her and getting significant value from her content on LinkedIn. This turned out to be one of the best decisions I have made for my career, as I landed my dream role I am super excited about, within 2.5 months after working with her, even in a tough job market!
What I loved about working with Yi Lin is that her materials and instructions were value packed, straight to the point with zero fluff. This helped me articulate the value I brought and tell a cohesive story. It also ensured I focused on the most impactful activities in the job search process - allowing me to be efficient and conserve energy.
One unique element of the program is that Yi Lin also has a supportive private community that provided an opportunity to connect with and learn alongside other talented individuals at all levels of seniority. And to top it off Yi Lin holds incredible group coaching sessions on a regular basis which supported me both with my job search and as a marketer. Some of the workshops she hosted include AI in product marketing, positioning/messaging, GTM strategies, to name a few.
All in all, I received significantly more value than the investment, and the ROI is well worth it. Having worked with other coaches, I will say her coaching is far more valuable than standard programs which would not offer you the opportunity to refine your skills in such a way and learn with industry peers. I 100% recommend working with her if you need a helpful, empathetic guide along your job search and growth journey!"
Marketing Programs Manager
"I chose to work with Yi Lin because of her sheer knowledge in the field as well as her genuine desire to help her clients work towards landing their dream roles. Despite it being a tough time in the job market, Yi Lin never once doubted that I would find a great role, which truly helped me maintain my confidence and calm as I continued my job search. With her help, I have been able to land a great role and I am truly excited to continue working with Yi Lin moving forward as I progress in my journey."
Customer Enablement Specialist
Yi Lin’s coaching program transformed my job search. Her expert guidance taught me effective methods to focus my efforts for maximum impact. Working closely with Yi Lin on interview techniques was invaluable. Unlike other resources that simply give you questions and example answers, Yi Lin took the time to work through questions with me and helped me to understand how my experience could translate into answers that showcased how I was the best candidate for the role. This totally changed the game for me when interviewing. Thank you, Yi Lin, for equipping me to succeed!
Senior Product Marketing Manager
Attention anyone looking for expert support in their tech career:
Like many others, I first came across Yi Lin's content on LinkedIn and noticed her name circulating as an influential voice in tech and product marketing. As I considered reaching out, I remember being uncertain of the level of support I would receive from a tech career coach -- would this be similar to prior job placement services that were too general to be useful to me? Absolutely not. As someone who has now completed a full coaching cycle and various workshops with Yi Lin I am 100% sure I made the right decision to schedule that initial call with her.
More specifically, I started working with Yi Lin after a layoff— she provided me with instant relief from our very first call. It was her expert understanding of the field and concrete strategy that helped to lift some of the weight off of my shoulders. I credit the ease with which I was able to land a new role that I love— within the time frame I set out for myself— to her coaching. She helped me identify my strengths and impactful stories to focus on in interviews, gave me feedback on my materials, created a supportive community of tech folks, and is my most trusted advisor. In fact, I have enrolled to work with her again as I enter a new phase as a product marketer. I highly recommend working with Yi Lin in any stage of your career.
Product Marketing Manager
Yi Lin and I worked together when I was searching for my latest role and I would and have recommended her to anyone in the hunt who'd like an expert set of PMM eyes to help give them a leg up on the competition. I'm a very seasoned PMM leader, but she is a framework master and was instrumental in helping me clarify what I was trying to say. She was pivotal in taking my work from good to great and my investment in working with her has definitely already proven to have a positive ROI.
Director of Product Marketing
I was looking for a coach to help me break into a PMM role in tech from a different industry, and loved that Yi Lin had done just that!
I noticed how active she was in several communities I follow and saw that she always gave actionable advice. It was evident how much she genuinely cared about helping people succeed in a PMM role, so I took the plunge and set up a call. I am so happy I did!
After going through her program, I started landing job offers, and ultimately landed into a role and company I love! I had created a list of all the things I wanted in a new employer (Yi Lin has awesome templates for this), and she helped me focus on going after roles that supported those values.
The best part of working with Yi Lin is that she doesn't push you further than you can handle - you always feel like she's in your corner. When I was feeling exhausted from the job search, she encouraged me to take a short break to recoup. When I received an offer from a company that didn't align with my goals, she helped me evaluate whether it would be a good fit. And, when offers came in below my range, Yi Lin advised me to stick to my value and was always willing to hop on a call to give me the confidence to negotiate.
I definitely recommend her to anyone looking to transition or level up in product marketing!
Product Marketing Manager
"Working with Yi Lin was one of the best investments I made in my career. She supported me throughout the job search and interview process with individual sessions and a group session. She's so knowledgeable and insightful. What makes her such a good career coach is her industry experience combined with how good she is at tailoring her feedback to your specific needs in the moment. She helped me uncover a lot of things about myself, as well, that really strengthened my own positioning in my job search. After every meeting with her, I felt more confident and prepared for the next steps. From my first interviews to choosing between several offers, she helped me figured out what I needed. As a person, she's also an utter delight to work with and super supportive and generous. Her time is worth every penny. I'd highly recommend her to anyone looking to take their career to the next level in PMM."
Product Marketing Manager
"Yi Lin was incredibly helpful in my job search and career next-step decision-making! From start to finish, she was engaged, quick to answer questions and offer guidance, incredibly knowledgeable, and had resources for each step of the way. The templates and trackers she has created for her clients are incredibly helpful, and she takes time to review application materials when requested. These provided me with a lot of structure and something to fall back on when I wasn't sure about my next step. She kept my progress moving along, but was very flexible when unpredicted obstacles messed with my timeline/schedule a bit. I had been on the job hunt for almost a year with no success until I started working with Yi Lin. At the end of our time, I had multiple offers, a position I never thought I would be in! Only good things to say, and I would 110% recommend working with her."
Product Marketing Associate
"I wanted to make the transition to a product marketing role in the tech industry. I was interested in Yi Lin’s 1:1 coaching program because of her deep knowledge of both the tech industry and the product marketing role. There was no part of the process where I felt unsure because Yi Lin provided support and guidance every step of the way. She broke down exactly what to expect and how to best approach each stage of the interview process. There is no fluff with Yi Lin as she offered practical career advice that can be implemented immediately. I’d recommend Yi Lin to anyone looking to transition into product marketing or seeking additional career support and guidance!"
Senior Product Marketing Manager
"I worked with Yi Lin when I was looking to level up my career and find a role that would better align with my values and needs. Through a series of exercises we did, she provided me with clarity in defining exactly what I needed to improve my work life and find balance, which was super helpful! With that clarity, I found and landed a role that best fit what I needed to succeed and I am really grateful for connecting with her when I did! If you have any challenges in your role, I definitely recommend you work with Yi Lin!"
Sr Product Marketing Manager